It appears the conditions were just right, and like other users who flagged the change this month, we happened to notice a new feature being exposed under the radar. How was the Iterable Deliverability Team privy to this? Well, we just test and poke around a lot, then we poke around even more and pay attention. There are now more options than there have been in the last couple of years, and that is different. As of this week, the Iterable Deliverability Team began to see prompts inside of the Outlook/Hotmail system to enable the additional Inbox Tabs. However, it appears the Outlook/Hotmail email client is doing something new and rolling out a beta test for Inbox Tabs. To add to frustrations, some traditional and ‘recommended’ escalation paths have remained somewhat unproductive.Īny developments that hint at improvements or even attention on MSN’s part would be a welcomed sight in this space.” “Over the last few years, Microsoft has been considerably notorious due to inconsistent filtering logic and SMTP responses that have been unpredictable. Just ask our deliverability team lead Seth Charles on the subject: Light at the end of the tunnel? Cue the Charlie Brown tree.Escalations outside of the support funnel? Fuggedaboutit.Reducing audiences to hyper-engaged segments only? 60% of the time, it works every time #Anchorman.Using the proper protocol to file a support ticket for mitigation? Nice thought, but get ready to open more-many more.Sending from new IPs to Microsoft? Mach 2 to the junk folder.It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least:
Something we haven’t seen since it first introduced Focused Inbox back in 2016. Well, well, well-it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system.
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