So when presenting on someone else's machine always carry the font installation files with you. Also, keep in mind that your fancy font might look great but, if not installed, it will not display properly when the presentation file is opened on a different machine. Just remember to be consistent throughout your presentation and don't use more than 2-3 fonts in the same document. If you want your presentation to stand out and you have a good feel for typography, go for it. These days, there are a lot of fonts to choose from and sometimes it feels good to let your creativity go. As it is a very important element in your presentation, let's run through a few important rules to keep in mind when deciding on your fonts. We use typography to better convey our ideas, create mood, and evoke emotional response from our audience.
Sure, graphics are important in your presentations, but it is text content that is the king. how type is presented, its positioning, function and - most importantly - its readability. Let's take a look at an example of a document with unprofessional fonts.In the previous article, we have explored how to use whitespace to improve your PowerPoint presentations.
If a font is distracting or undermines your message in any way, it needs to be changed. This will help make it look more cohesive and professional.Ī font should also never take the focus away from your content, so avoid fonts that are goofy or decorative. One way to keep it simple is to only use one or two fonts per document. Keeping it simpleĪs we discussed in our lesson on how to format a business document, your writing is most effective when the formatting is simple. Increasing the heading size to a 14-point or 16-point font is usually more than enough to make your heading stand out. Headings, on the other hand, can be larger than a 12-point font if you need to add emphasis. If you can't decide between sizes, a 12-point font is usually the reliable choice because it's incredibly common in the business world. This means your body text should be a 10-point to a 12-point font, depending on the look you want and your company's preferred style. Font sizeĪn effective font size is big enough to easily read but doesn't take up too much space.
Ultimately, you should choose the font that best fits your message and desired look. However, others believe that either font type can be legible no matter where you use it. Many typography experts believe serif fonts are more legible in print and sans serif fonts are easier to read on computer screens.
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